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Concept Video #1
Started the entire concept with the thought of the AMG logo and the sound of the engine in mind. With that, I wanted to introduce the cars unique appearance and layout of buttons.
Concept Video #3
Started very simple and wanted to match the simple professional feel the brand gave off. Added a shine effect to the symbol and a smoother transition to the overall logo for the final animation.
Concept Video #2
Wanted to have my animations consist of a smooth transition to relate to the professional feel of Mercedes-Benz and not feel like a comic book. Having certain objects pop-up definitely added some emphasis as well.